Retail Displays and Point of Purchase

When you are selling a product, it is essential to use a very common marketing tool called a point-of-purchase or POP display. The POP display is usually placed beside the merchandise you aim to promote. Generally speaking, these products are located at the checkout area or any other location in a store. POP material is often provided for free use in retail stores and is obviously paid by vendors. POP materials and Retail Displays draw the customers attention to the product, which is very important in a retail store packed with similar merchandise.

Your Retail Displays and Point of Purchase options:

• “Store within a store” – This includes placing a section in the retail store that sets its merchandise apart from the rest.
• Any kind of signage – This draws attention to the items. Which in turn results in the customer purchasing the product.
• Hanging displays and posters – This attracts consumers to the product.
• Displays mounted on store shelves – This invites the customers to purchase the displayed product.

Where POPs Are Used

Not to be confused with other retailing terms like endcap, POPs have moved from the traditional location of the cash wrap to other locations in the store. In its early forms, you would only find POP displays and materials at the cash register area. However, manufacturers and retailers have discovered that POP displays can be placed throughout a store with great success.

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